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A word on Wix’s SEO outlook
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The complete Wix SEO guide: Everything you need to know

Author: Mordy Oberstein

Last updated: January 22, 2024

The complete Wix SEO guide

SEO is a far-reaching topic that applies to most sites on the web. Having a well-optimized site with strong content is the foundation of acquiring organic traffic from search engines.

Wix does an incredible amount to offer you the optimal defaults and infrastructure needed to perform well organically. At the same time, we present you with the option to customize your site’s optimizations.


While there have been many articles written about Wix SEO, both on the Wix site and by third-parties, there has not been one definitive guide to doing SEO on a Wix site—this is that guide.


Here is our complete Wix SEO guide with everything you need to know about our SEO features and capabilities, along with how you can use them to optimize your site.

Crawling and indexing
Connecting to Google Search Console

A word on Wix’s SEO outlook

Getting familiar with the technical details of doing SEO on the Wix platform will help you work more efficiently and effectively, but understanding our overall “SEO philosophy” can also help orient you. 

Our goal is to offer you the best SEO defaults possible while opening up the platform to as much customization as possible. In addition, we aim to foster the users that are not extensively familiar with SEO and provide them with a strong technical foundation so they can focus on running their business and creating useful content. At the same time, we seek to offer SEO professionals and experienced site managers as much control over their optimizations as possible. 

For those reasons, you’ll notice that we often create various out-of-the-box options but tend to offer a way for you to customise the defaults we’ve established. 

This is important to know as you may encounter the default initially. In these cases, know that there is, more often than not, a path towards customization.

Getting started with SEO on Wix

To help you organize and get started with the initial SEO tasks that every website owner should take care of, we have developed the site-level SEO Assistant (there’s also a page-level SEO assistant as well, which we’ll discuss later on in this guide). 

The site-level SEO Assistant within the SEO Dashboard.

The site-level SEO Assistant within the SEO Dashboard.

The site-level SEO Assistant helps to ensure that you properly address your site’s most vital SEO tasks. To that end, it indicates tasks that (when left unattended) could be considered an “SEO liability.” This includes, for example, not connecting the site to Google Search Console (which we’ll explore more below).

A screenshot of the tasks list within the SEO Assistant, with the first task, “connect this site to google search console” expanded, showing a button to connect to Google.

An essential SEO tasks as marked by the Wix SEO Assistant.

The SEO Assistant presents you with SEO recommendations to help increase the chances of your site attracting visitors from search engines (such as by adding a blog to the site, etc).

Completed SEO tasks shown in the SEO Assistant.

Completed SEO tasks shown in the SEO Assistant.

Lastly, the SEO Assistant is an entry point into the Wix SEO Setup Checklist, where you can manage the essential SEO tasks for your site’s main pages (for example, adding a title tag to your homepage and so forth). 

A screenshot of the title tag field within a task item inside the Wix SEO Checklist.

You can complete SEO tasks, such as creating a custom title tag for your site’s homepage directly, within the SEO Setup Checklist.

Verifying your site
Sitemaps
Robots.txt files
Noindex and nofollow tags

Crawling and indexing

In this section, we’ll explain how Wix handles your sitemap, the ability to prevent Google (and other search engines) from crawling specific pages, and the unique ability to connect to Google Search Console via Wix (among other things).

In this section, we’ll explain how Wix handles your sitemap, the ability to prevent Google (and other search engines) from crawling specific pages, and the unique ability to connect to Google Search Console via Wix (among other things).

Connecting to Google Search Console

Wix offers a one-click connection to Google Search Console,

a free tool that can help you monitor and troubleshoot your site’s presence in Google Search. A minimal amount of SEO setup (such as adding a title tag to the homepage, etc.) is required before you can connect your site to Google Search Console.

The SEO setup checklist on Wix, showing tasks, like setting the homepage title tag, adding the homepage meta description, connecting to a custom domain, etc.

This direct connection to Search Console is part of a formal partnership between Wix and Google that was announced at Google I/O 2018. The partnership not only streamlines your connection to Search Console but offers instant indexing of all Wix homepages that have a custom domain.

google search console verification confirmation in wix

Verifying your site

Clearly, there are other search engines aside from Google. While Wix does not offer the same immediate indexation and connection to othe