How long should a small business name be?

A small business’s name can vary in length, but it should be catchy and speak a similar language to your audience. Your customers should know instantly that your business is what they’re looking for, and the kind of products or services you offer. Just make sure it’s not too long—you want it to stay in your customers’ minds so they can remember it and share it with their friends.

What is the best top-level domain for a small business website?

There are several different top-level domains that you can use for your small business site, like .com, .net, .org, .co or a country code. Depending on what you’re aiming to achieve and the audience you’re planning to target, your domain will change. For example, .com and .net are often business-oriented, so you would want one of those if you’re launching a store selling the latest tech products. Keep in mind that .com and .net are the most common top-level domains, so make sure that your chosen name is not already taken. With so many companies existing online, it can be hard to find an available domain for your new business. Using a different domain extension (i.e. .shop, .store, .online) can help you find what you’re looking for.

How do I create a catchy and unique business name?

Think about what your business is about and what you want people to feel and think when they see your name. Boil it down to two strong keywords that are the most relevant to your company, and insert them into the Small Business Name Generator. Find a name that connects with you the most, and claim a domain for it to solidify your brand online. Check out our free business tools for more ways to build your brand and run your business.

How do I know if my small business name is taken?

The fastest way would be to run a Google search. You can also check the availability of the domain you want using the Wix Domain Name Search tool, and look up whether it’s a registered trademark in the USA or internationally by using the USPTO and WIPO databases. Choosing an existing name may result in lawsuits, so we definitely don’t recommend it.

Free Small Business Name Generator and Name Ideas

Free Business Tools

Business Name Generator

Small Business Name Generator

Type a word or two you want in your business name, and get a list of small business name ideas and suggestions instantly.

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A selection of desktop and mobile websites for different brands that use Wix’s Business Name Generator to come up with unique business name ideas.

Choose the best name for your business

Deciding on a name is one of the first and most vital steps in branding your small business. It’s important to pick a name that shows who you are as a business, and the type of products or services you offer. Most importantly, your business name should be memorable—so make sure that the name you choose is easy for people to spell, pronounce and remember.

Use our free Small Business Name Generator to brainstorm name ideas, or take inspiration from the examples below. Once you’ve found a name you like, you can find the domain name, choose your favorite website template, and take your brand online.

Examples from the Small Business Name Generator

Each of these three names has a story to tell. Think about your story when choosing your business name.

01. Carefree Catering

A full-service catering company serving tasty meals at parties and events.

02. Mojo Coaching

A coaching company helping entrepreneurs to scale their businesses.

03. Submarine Supply

A specialist marine supply store for all your fishing and boating needs.

Let these small business name ideas help spark your creativity

We’ve put together some inspiring and catchy name ideas from our Small Business Name Generator to help you along your journey.

What makes a good small business name?

A good small business name should be memorable, unique and reflect the style of your company. To find one that's perfect for you, start by thinking about the vibe you want to create. For example, do you want your business to be known as cutting-edge and trendy or more classic and traditional?

It's also a good idea to pick a name that isn't too specific. Instead of naming your store "The Hat Boutique," you could go for "From Head to Toe" to give you flexibility around the clothing you offer. Similarly, instead of naming your website "Twenty Minute Lunch Recipes," you could opt for "Lunch in No Time" or “Twenty Minute Chef” to give you flexibility around the types of recipes you cover.

Keeping the right adjectives in mind can help create the feeling you want your customers to have when they interact with your business. Remember, your name is your identity, so make sure it represents your personality, resonates with your target customers and leaves a lasting impression.

How to come up with your small business name

Use the Business Name Generator to come up with creative name ideas. Then, pick the name that’s right for your business by keeping these best practices in mind.

01.

Decide on your key message

Choosing the right keywords to describe your business on websites and in articles can make it easier for potential clients and customers to find you online and help them decide if your brand is what they’re looking for.

02.

Get to know your target audience

Take time to understand how potential clients or customers speak about products or services similar to yours. Make sure the name you choose fits their language and that the content you’re putting out speaks to their needs.

03.

Scope out the competition

See what your competitors are doing in order to stand out in the crowd. The name you come up with should be different, bold and unforgettable. Be sure to run a thorough search to make sure the name you want isn’t already taken.

04.

Plan for the future

If you plan on going global, check that the name you choose has positive connotations in different languages. Mapping out future launches and campaigns can help you decide if the name will stay in the future.

05.

Get feedback on your new name

Once you’ve chosen a name that you like, run it past potential clients, customers or people in your industry to see what they think. Take note of their comments and reactions, and keep in mind any biases they may have.

06.

Brand your business with a logo

Build a brand that will stay at the forefront of your clients’ or customers’ minds with a memorable logo and strong website. Creating mockups of your logo is a great way to test if your new name will look good online and in print.