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Fitness Logo Maker

Create a powerful fitness logo in minutes with our free logo maker tool. Get inspired by successful fitness logos and create your own today.

How to make a fitness logo in minutes

A screenshot showing the first step to create a fast logo using Wix including entering your business name and tagline.

1. Tell us about your brand

Enter your fitness business name, tagline and brand aesthetic—or just let our AI Logo Generator inspire you.

Product screenshot showing step 2 - icon customization with different colors or icon shapes to choose from using the Wix logo maker.

2. Make it your own

Choose a style that speaks to you. Then, customize the fonts, colors, icons and text to bring your new fitness logo to life.

Product screenshot showing step 3 - the ready-made brand logos by Wix ready to be downloaded.

3. Share it with the world

Download your custom logo design and use it anywhere you need to—from business cards to branded merch.

The front and back of business cards for a design company called Bura, made using the Wix logo maker.
A branded T-shirt with a fire icon designed for a music festival called Lorika using the Wix logo maker.
A beauty brand’s moisturizer with flower packaging and cursive writing designed using the Wix logo maker.

Build your brand with Wix Logo Maker

A strong fitness logo should set you apart from the competition, reflect your services, and help clients connect with your brand. For example, a personal trainer's logo might convey strength and power, while a yoga studio's logo might show peace and tranquility. When designing your fitness brand logo, keep it simple and memorable. Popular fitness logo design elements include dumbbells, kettlebells and other gym equipment. Other common elements include arrows, stars and geometric shapes.


Once you’ve designed your logo with our Logo Maker, use one of Wix’s Sports and Fitness Website Templates to help pump up your branding. Integrating your logo into your fitness website helps create a cohesive and professional look and feel. With Wix’s Logo Maker, powerful website builder and free business tools, building your brand has never been easier.

The front and back of business cards for a design company called Bura, made using the Wix logo maker.
A branded T-shirt with a fire icon designed for a music festival called Lorika using the Wix logo maker.
A beauty brand’s moisturizer with flower packaging and cursive writing designed using the Wix logo maker.

Fitness logo design tips

The Wix logo maker in action showing how colors, design and text can be edited for a retreat brand called Eden Oasis.

Choose the right font

Your logo’s font helps define the feel of your fitness brand. The typography you choose should reflect the style of your services. 


For example, strength trainers often use bold, innovative fonts, whereas subtle, delicate fonts are more suited to pilates studios.

Use color strategically

Like typography, colors also communicate the personality of your fitness brand. It’s a good idea to research logo psychology when choosing your logo colors


For example, if your style of fitness is high-energy—bright, bold colors that symbolize vitality would work well. Alternatively, if your focus is on wellness, it’s best to use calm, soft colors.

Make a graphic statement

Icons, illustrations and graphics also help you stand out from the competition. Make sure to choose a graphic element that represents your type of fitness business. 


For example, if you're creating a gym logo, you might choose to integrate weights into the design. Whereas, logos for yoga studios often contain images associated with nature like a lotus flower or waterfall.

Select the right layout

When it comes to designing a fitness logo for your brand, selecting the right layout is crucial. The layout of your logo will set the tone for your entire brand image and can make a significant impact on how your target audience perceives your business. 


To choose the ideal layout for your fitness logo, start by considering the style and message you want to convey. Are you looking for a clean and modern look, or do you want something more edgy and bold? Whatever your aesthetic, you’ll want to ensure your layout is visually appealing, easy to read and has a balanced composition.

Dive deeper into logo design

Check out these tips from design and branding experts on the Wix Blog to help you create the right logo for your business.

12 fitness website templates to get your business in shape

12 fitness website templates to get your business in shape

How to build a strong fitness website in 9 steps

How to build a strong fitness website in 9 steps

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The 17 best fitness websites for 2024

FAQ

How to create a gym logo?

You can easily create your own gym logo using a logo maker tool. Start by simply entering your business name, tagline and industry. Next, narrow down the look and feel by choosing between several different aesthetics. Consider using popular design elements like gym equipment, arrows and bold typography. From there, you’ll be able to customize colors, fonts and layout to make it uniquely yours. Once you're satisfied with your logo, click on "Download" to get a high-resolution file in various formats.

Do fitness brands need a logo?

Yes, having a logo is essential for fitness brands to create a strong brand identity and stand out in a highly competitive industry. A well-designed logo can convey your professionalism, expertise and unique selling proposition, helping you attract more clients and build trust with them.

What should be in a fitness logo?

A fitness logo should include the name of your business, an image or symbol that represents your brand and colors that convey energy and vitality, such as red, orange and green. It should be simple, memorable and easily recognizable to help you establish a strong brand identity.

Can I edit my fitness studio logo after creating / downloading it?

The editing options available to you depend on the Wix Logo Maker plan you choose. For example, with the Unlimited and Business plans, you can edit your logo as many times as you need. However, if you purchase a Just Logo plan, you’ll need to upgrade to make changes once your logo is purchased. Learn more about the logo plans available to you in our support article.

Do I own my fitness logo after downloading it?

You get full commercial usage rights to your logo after choosing a package that allows you to buy and download it. You’ll be able to use your royalty-free logo wherever and whenever you like.

Create a free fitness logo today.

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